What exactlly happens when you put the disc in?
Are you getting an error, or does it simply open a folder to see the files?
Couple things you can try:
1) Try Right Clicking your DVD Drive and choose "
Install or Run from Media"
If this does not work for you;
2) Try exploring the files on the disc to find the
setup.exe.
It is possible you may need to run it as Admin, or even in Compatability mode.
Sadly I am not sure about that particular game.
EDIT-- Lordbob beat me to it

Im thinking the same thing, the autorun itself isn't launching the installer properly.