Microsoft Must Rebuild Its Brand: 10 Ways to Do It

[Lordbob75]

Microsoft Must Rebuild Its Brand: 10 Ways to Do It

The question over whether or not Microsoft’s brand is strong can be difficult to answer. Microsoft supporters could easily point to the company’s dominance in the software market to prove that it has a well-respected brand. After all, if the company’s brand was poor, how could it sell so many licenses and generate such a huge profit each year?
That’s understandable. But if that’s all Microsoft would cling to in such a discussion, it’s rather short-sighted. Microsoft does have a major brand issue. Its brand is not even close to matching that of Apple’s or Google’s, two companies that consistently make the software giant look bad. That’s something that the company needs to understand. And until it realizes that its future will be in jeopardy until its brand is revitalized, Microsoft will continue to flounder.
This is how Microsoft can rebuild its ailing brand.

Source: Microsoft Must Rebuild Its Brand: 10 Ways to Do It - Enterprise Applications from eWeek

To be honest, this article is poorly written. I don't much care for the author, but he has some valid points (Windows Phone 7, working on enterprise).

~Lordbob

 

[s31]

lol this guy has no idea, check the comments

 

[Hondajt]

I completely agree that MS needs to step up it's online presence.

I do really like Windows 7 Enterprise, my school uses it (Miami University) and it is really a pleasure to use.

 

[Lordbob75]

lol this guy has no idea, check the comments

Reading the comments gives meaningful feedback about the writer?

You should read comments on YouTube videos. Comments mean nothing...

~Lordbob

 

[Klaw117]

lol this guy has no idea, check the comments

Reading the comments gives meaningful feedback about the writer?

You should read comments on YouTube videos. Comments mean nothing...

~Lordbob

You really need to read the article, but the comments are also kind of right - a lot of what this guy is saying really doesn't make sense except for a few pieces here and there like the online presence part.

 

[Lordbob75]

lol this guy has no idea, check the comments

Reading the comments gives meaningful feedback about the writer?

You should read comments on YouTube videos. Comments mean nothing...

~Lordbob

You really need to read the article, but the comments are also kind of right - a lot of what this guy is saying really doesn't make sense except for a few pieces here and there like the online presence part.

I tend to ignore the comments as they are a few guys with meaningful feedback overwhelmed by trolls.

But yes, the author is an idiot.

~Lordbob

 

[WindowsStar]

Amen to #3. Microsoft has forgotten about the Enterprise Customer for years. It is time to step up and help us!!!!

3. Go back to the enterprise
Microsoft is still a wildly successful company when it comes to enterprise adoption. In light of that, maybe it's time that the software giant goes back to its roots and sharpens its focus on technology for the enterprise. After all, that was a key component in its rise in the industry. It's no secret that its consumer shift has hurt it. The corporate world could help revive Microsoft's brand. It's at least worth a shot.

 

[Lordbob75]

Amen to #3. Microsoft has forgotten about the Enterprise Customer for years. It is time to step up and help us!!!!

3. Go back to the enterprise
Microsoft is still a wildly successful company when it comes to enterprise adoption. In light of that, maybe it's time that the software giant goes back to its roots and sharpens its focus on technology for the enterprise. After all, that was a key component in its rise in the industry. It's no secret that its consumer shift has hurt it. The corporate world could help revive Microsoft's brand. It's at least worth a shot.

+1

~Lordbob

 

[Layback Bear]

This guy Don Reisingeris mad at Microsoft because they don't do things his way. As any other large company they will make decision that work and some that don't. They sure don't quiet trying to come up with things that people want. I have never met anybody that don't know the name Microsoft and there products. I have met a few that don't like Microsoft because there the big boy in town and they got lots of money. They want Windows free or at least let them steal it.

 

[Lordbob75]

This guy Don Reisingeris mad at Microsoft because they don't do things his way. As any other large company they will make decision that work and some that don't. They sure don't quiet trying to come up with things that people want. I have never met anybody that don't know the name Microsoft and there products. I have met a few that don't like Microsoft because there the big boy in town and they got lots of money. They want Windows free or at least let them steal it.

I would agree that Microsoft does not need to rebuild the brand name, but some (very few) of his suggestions made sense.

~Lordbob