Those selling points are just fluff comparisons. The problem is, people in general have a hard time knowing the difference between one word from another in definition... a good example was in Eureka. The Sheriff Carter in the series went "Stark... I saw you vaporized." Where Stark stated, "No, I dematerialized, not vaporized."
It is the same in the tech world. When I ask people, "Did you turn off the computer?" They go "Yes." I ping the machine and it still up. They sometimes confuse the Monitor as the computer. For others, they confuse the actual computer as the Modem... Or I ask them to log off, they shut down the computer.
When trying to sell, it is always about making the consumer believe that 'Our product is better than the other.' The would make it sound better or be vague on how much better because legally, that is not an issue. It is when you provide false information that is quantifiable, that is when you get nailed.
The problem also, is that people haven't really looked into things. It is a matter of perception. History of the Mac computer is that they have had problems with random crashes over things and viruses, yet the current marketing scheme is focusing on the fact that PC gets it as well as the headaches of upgrading with PC...
The funny thing is... When you SEE the actual evolution of Macs as well, the pain of upgrading is about the same. Software will need to be upgraded, a new Mac often means a newer version of the OS that sometimes breaks older programs unless you get the newer software, but this isn't mentioned in those commercials.
The reason for these sorts of sales pitches is due to the fact that they are trying to remake a dent in the certain markets, namely the main stream consumer markets. And the best way to hit is to address the things people don't like with what they have. Verizon has done that with their Droid and Network ads and AT&T retorted back with their own ads that hit on some things that were weaknesses by Verizon when they couldn't get a cease and desist order on the network ads.
In the long run, the stability issues are always going to be a problem with PC due to the hardware mixing and matching and the manufacturer's pace in keeping up with providing drivers for their hardware. Programs will also introduce their own stability issues because of levels of coding tools and also just coding in general will not be at a top performance due to the pressure to push product out as soon as possible.