Orbitz Serving Up Pricier Results for Mac Users

[A Guy]

Travel site Orbitz is serving up pricier hotel results to those using Mac computers than those on PCs, according to a new report.

Orbitz CEO Barney Harford, however, said the practice is simply about providing "more personalized recommendations" to customers.

As reported by the Wall Street Journal, Orbitz found that Mac users typically spend up to 30 percent more per night on hotels, so the company decided to show the costlier results first.

Source

A Guy

 

[solarmystic]

That kinda makes sense... it's what they call pandering to the targeted demographics is it not?

 

[Layback Bear]

Targeting your services or product is nothing new or wrong. You wouldn't get a list of the people unemployed in your area to target a mail out of $75,000 cars you are wanting to sell.