Customers today have access to a massive amount of data. The challenge they face is gaining meaningful insights from that data and making it actionable for their employees.
During his keynote at Convergence http://news.microsoft.com/convergence2015/ Satya Nadella spoke to attendees about the evolution of business systems, and how the business process transformation has gone hand in hand with advancements in technology. Today, we announced more tools that push the edge of what’s now possible. Tools that will enable organizations and its people to more effectively make sense of data, and make insights actionable at greater speed and accuracy.
How does this all come together in a meaningful way? One of the biggest pieces revolves around a cloud-based management tool for the Internet of Things. The Azure IoT Suite will enable customers to pull and analyze data from a breadth of sources including connected sensors, devices, and equipment – in near real time — and apply advanced analytics to create better customer experiences, improve production, and operations and decrease costs.
Fundamental to creating a true data culture in the company is to have productivity solutions (office), business applications (CRM) that people love to use and add great functions that make data exciting and relevant in the work setting, like Power BI and Office Delve. In addition, we announced that both of these products are currently being rolled out globally. We are also brining business collaboration to a whole new level through Skype for Business and today we unveiled the technical preview.
Customer engagement is getting a boost from these systems of intelligence including our own industry- leading Microsoft Dynamics CRM solution that spans sales, service and marketing. Today we are unveiling the CRM Spring 15 Release with increased performance, greater integration with Office 365, connections to Power BI and knowledge enhancements in our services offering.
Social media is at the forefront of understanding and being able to engage your customers in an intelligent way and on their terms. As part of the CRM offering is Microsoft Social Engagement, which up-levels simple social monitoring to create a comprehensive engagement tool that is seamlessly part of your business application like Dynamic CRM or your Office productivity suite.
It’s an exciting time to gather together to hear first-hand how businesses are using data to transform their organizations and their industries. Look for more stories throughout Convergence on (link to blog sites). We are excited to partner with these companies and others to help them in their efforts to turn data into insights and to achieve true transformation in this exciting new era.
