Upgrading PC but not getting performance, what am i missing?

[Kibawolf3]

Hello

First of all my pc specs are as follows

OS Version: Microsoft Windows 7 Ultimate, Service Pack 1, 64 bit
Processor: Intel(R) Core(TM) i7-3770K CPU @ 3.50GHz, Intel64 Family 6 Model 58 Stepping 9
Processor Count: 8
RAM: 16343 Mb
Graphics Card: AMD Radeon R9 200 Series, -1 Mb
Hard Drives: C: Total - 114120 MB, Free - 60272 MB; E: Total - 1907599 MB, Free - 1077415 MB; F: Total - 953866 MB, Free - 952976 MB; H: Total - 953869 MB, Free - 687052 MB;
Motherboard: Gigabyte Technology Co., Ltd., Z77P-D3
Antivirus: AVG Internet Security 2014, Updated and Enabled

The problem i am having is that even after spending over a thousand pounds on trying to get my pc up-to-date and able to run latest games easily, it still seems that something is lacking? :/

I am using a SS drive and the processor is watercooled, the fans are all running and theres plenty of hdd space.
the main issue is, for example, running Far cry 4 is high graphics settings, i get framerate issues and stuttering as if the computer is struggling, also the fans are working full whack when running a game and getting temperatures of 90c+ and up on my GPU!
My GPU is r9 290 OC edition so it have 2 fans and there is good air supply. I am using a LOGIK 36" TV in 1280x720 resolution. with no scaling involved.

What is it that going wrong here please? i cant run any good in good quality they are all bought genuine too. maybe my motherboard? or processor? i have tried overclocking but cpu and gpu a little bit but it caused crashes so they are both in their default modes.

any help would be greatly appreciated.
Thank you very much

Shawn

 

[ignatzatsonic]

No point in having two threads on the same exact topic. See comments in your other post.

 

[Layback Bear]

One thread on one computer with one problem at a time is always the best way or things get confusing.