I built my new rig this past winter because the 4 years was up and I had the time. I was VERY disappointed to learn that none of the Intel chipsets available then had USB3 native to the chipset. All the Intel motherboard manufacturers were adding a separate USB controller to the motherboards. Mine is an Asmedia XHCI Controller.
I was disappointed because I have doubts that a controller running in parallel would run as efficiently as one incorporated into the Southbridge. Add to that - the USB controller does not run on the hardware level, only once the OS loads and runs the driver (that caused some serious head scratching during USB OS install!). With all of this I am not surprised if I do not get anything near the full advertised speed.
Anyone know if the Haswell chipset has USB3 native? (I haven't looked at those at all)