we are dot in dot com

[kf10]

old sun advertisement said that

"we are dot in dot com"

what is meant by this

 

[linnemeyerhere]

"We put the dot in dot-com"
Tracey Stout, vice president of advertising for Sun, says the slogan, which is featured in national television commercials, has not been tarnished by changing market conditions. It is still effective in portraying Sun as the provider of technology and services for commercial Web sites, she says.