What is a digital copy of a new dvd film?

C32C3

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I was browsing amazon.com for a dvd film and saw a copy advertised as blu-ray+dvd+digital copy.

What is a digital copy and is it superior to a blu-ray?

Thanks for your help.
 

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Digital copy is a technique that allows you to easily transfer the movie to a portable device like a phone, ipod, etc. It's not meant to be superior to bluray.
 

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i think a digital copy is a copy for iphone or other devices.
edit: too slow. seems we all agree.
 

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Many thanks to all of you responders. The movie that I am interested in purchasing is "Hanna". I will wait until I can purchase it only as a blu-ray US Import Region 1 from Amazon. Unfortuantely Region 2 films are cropped really bad. I refuse to purchase films in the PAL format. Enough is enough.
 

My Computer My Computer

At a glance

Win7 Ultimate x64Intel Core i7 950 (4x 3066 MHz with HT) Quad ...6GB DDR3 1333MhzNvidia GTS 450 (1024MB GDDR5 | DX 11)
Computer Manufacturer/Model Number
Deviantsystems
OS
Win7 Ultimate x64
CPU
Intel Core i7 950 (4x 3066 MHz with HT) Quad Core
Motherboard
Asus P6X58D-E
Memory
6GB DDR3 1333Mhz
Graphics Card(s)
Nvidia GTS 450 (1024MB GDDR5 | DX 11)
Sound Card
Intel HD Audio via Realtek ALC889 with 8-channel support
Monitor(s) Displays
Sony Bravia 32"
Screen Resolution
1080i, x1768x992
Hard Drives
2x WD 1TB 7200 RPM Sata
PSU
OCZ ModXStream Pro 600W 80+
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Lian Li PC-7FN
Cooling
Processor cooling: Scythe Big Shuriken SCBSK-1000
Keyboard
Microsoft Ergonomic
Mouse
Logitec Trackball
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