Hello Dan Welcome to the Seven Forums!
Once you boot from the 7 dvd you can easily take care of the 10mb boot partition which holds the XP boot files apparently and would be useless for 7 anyways as well as simply nuke the entire drive. To do that you would enter the Repair tools link found below the Install Now button when first booting from the 7 installation media.
Once in the repair tools open the command prompt option and type the following commands in case more then hard drive is present to avoid any changes to a secondary storage drive. Note the commands are generally entered in lower case.
Disk Part = bring up built in partition manager
List Disk = lists all hard drives and any external HD or flash drives plugged in
Select Disk # = In case the OS drive is not seen as Disk 0 you may have to select Disk 1, Disk 2, Disk 3 when having two or more drives found to select the correct one.
Clean = that will clean all partitions off of the drive. The Clean All has to be used with care since entered in at the wrong time can see all drives wiped clean!
Create partition primary = will create one large single primary partition
Format FS=ntfs quick = This will perform a quick format of the drive.
Now note the other option once the drive is cleaned would be using the drive tools during the Win 7 install which will add a new 100mb System Reserved boot partition to a drive found without any existing partitions. The boot files and BCD store(Boot Configuration Data store boot folder) are placed on the separate 100mb partition and kept separate from the main C volume. The partition is hidden from view with a look at how it is present shown in the image here.
The image was captured while booted live in a Linux distro explaining the off amber color there.
For not seeing the 100mb System Reserved created at all you can create the new primary as explained above or use a 3rd party partitioning program. There are countless numbers of those both free and paid for to choose from. But the 100mb Fat will be gone and 7 will up and running in no time as 7 installs from dvd in 20 minutes! over the much longer install time typically seen with the older versions.
Besides booting from the 7 dvd to clean up the drive a 3rd party partitioning program can also clean up the drive using the gui approach. Then for seeing 7 installed another method besides booting from the 7 dvd is by way of creating a USB Installation Key with a 4gb or larger usb flash drive. A 4gb flash drive for the 32bit and larger for the 64bit Windows install.
http://www.sevenforums.com/tutorials/2432-usb-windows-7-installation-key-drive-create.html