I feel that yes perhaps these figures are speculation, but also it saddens me that Microsoft still hasn't learnt from the past.
Why have all these different flavours at all?
And if you're going to price an OS why not make your 'Ultimate' at least comparable with Apple OS X for price?
The Apple Anti Vista campaign was a success that you could only dream about, look how it killed Vista stone dead - clever marketing made people say 'Vista, no way', and yet when you asked them why not more often than not they couldn't give you an answer.
The truth is that Microsoft will have to price more keenly if they actually want to sell these things. Yes, we as testers and users and developers perhaps can see the why, but when someone who is not technically minded looks to buy, they look to see how much damage it will do to their pocket first.
Also, looking at sales of PC's with Vista included, lets face it, nobody touched the basic version with a bargepole, it was either home premium, business or ultimate.
To this effect, why are Microsoft not looking to a single copy of 7 with all functionality therin and perhaps lets the user select which version or functions thereof they want to install at that stage?
Surely this must/would be a more cost effective solution from a production point of view, only one cover/box design, only one type of media to inventorise?
Perhaps on installation it could prompt something like:
Basic Installation: Simplest System (OS / wireless/bluetooth/network functionality ; does not include installed Aero effects or advanced networking Apps etc. ) ideal for netbook or low end laptop or home system where only requirement is email & web
Standard Installation: Full System installation without Advanced 'coporate features'
ideal for all users who do not require *whatever makes enterprise deployment necessary or such like*
Enterprise Installation: Full system installation ; does not include *or alternatively the most customisable so that system admins can choose what components are allowed / blocked disabled etc, thereby giving them the full control they crave*
Ultimate Installation: Everything / lock / stock and both smoking barrells.
or perhaps just have basic installation or full installation or selectable blocks (not too comlicated) such as:
games
Utilities (paint / snipping tool / sticky notes)
Media (WMC, live et al)
Wireless (wifi / Bluetooth / IR etc.)
Aero effects and Widgets
Networking Basic/advanced (home or soho needs like ethernet / advanced enterprise level networking features)
I don't know, i'm just throwing ideas around here
Price it to match OS X and you have the rug from out of Apple's feet in one fell swoop. (not that this is an anti Apple thing, as I love apple I really do and i've seen them become the success they are through some very clever marketing
lets take the I'm a Mac vs Microsoft's I'm a PC campaign, the MS fightback was too little, too late, but it missed the point- lots of people telling you they were a PC was not what the Apple ads were about, they were successfull because everyone knew that apple made computers, but the ads told everyone
what they did, and how they did it differently to windows - they informed and educated (to apple's way of thinking) - 'Hi PC, you're having problems x,y,z... On the mac it's done like this...easy').
In this way like OS X, all the features are there, but it's the user who decides what they want, microsoft charge one price, and this takes out the indecision of what is the best version for the user.
MS already know which functionality sets are used by each demographic, such as most home users will never need the advanced networking which a system administrator will need access to, enterprise admins, would probably love to have multimedia apps and games removed from users machines etc.
I know that there is the school of thought that says why pay for what I don't use, but if you then need it, why have to pay again for what you do have, because it includes what you don't have?
I'd be happy to buy Windows7, not basic, not ultimate, not enterprise, not whistle onlyon the night of a fullmoon but only where it falls on a tuesday edition.
I just want to buy Windows7, and I want the advertisments selling it to me by telling me why it's so good.
I'm a PC
And I'm a Mac.
Mac: Hey PC, why you looking so happy?
PC: I'm running on windows 7
Mac: Which version, basic, ultimate, pistaccio? bet it was expensive right?
PC: no, Just 7, and it costs the same as OS X
Mac: Yea, but like vista nothing works, and it's going to crash all the time, Oh and lets not mention the system requirements!
PC: Nah, we let millions the public download it for free to test it for us on all their different systems and requirements, and they told us what worked and what didn't, good bad etc.
Mac: You lost weight PC?
PC: yea, 7 runs easy on a netbook as well so i'm a lot slimmer now.
Mac: PC... is that my designer roll neck you're wearing....
