Nigel where is this college located?
Ball State University
College of Architecture and Planning
2000 W University Ave, Muncie, IN 47306
This might be the building (perhaps from a different angle):
The Ball State Daily :: Ten signs you're an architecture major
Some have suggested that the surface that you see on the upper deck is where the letters where Photoshopped in as a joke. Others say that the angle in the "C" photo might be to the left side of that same upper deck.
Google - perhaps from the same perspective as the article above.
(Pan up or zoom out to see the upper deck/windows.)
Google - from around the corner - left side of upper deck.
(Zoomed in on the upper deck.)
The reflections in the "C" photo seems to show a side of a building that has some brick followed by glass panes (which reach to the sky). Then a building surface almost directly behind the photographer. That building seems to have a white (concrete?) band on top.
This might be more consistent with a photo taken on the back side of that same building linked to above. Imagine
approaching that same building from this angle - then turning 90 degrees to your right and taking a photo of an upper deck (not shown by Google maps). However, I don't see the white (concrete?) band on top of the building that would be behind the photographer.
Google's Street View does not show all angles/entrances to that building. I see no way to confirm the signage via Street View. If it is real, I would think that it was like some laundromat signs that are intentionally placed upside down to get your attention. If it is fake, I still wonder what angle/entrance was used for the original photo.