New Firefox Logo - The Evolution Of A Brand

[Brink]

Consider the fox. It’s known for being quick, clever, and untamed — attributes easily applied to its mythical cousin, the “Firefox” of browser fame. Well, Firefox has another trait not found in earthly foxes: stretchiness. (Just look how it circumnavigates the globe.) That fabled flexibility now enables Firefox to adapt once again to a changing environment.

The “Firefox” you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first. Firefox is a browser AND an encrypted service to send huge files. It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Safe, private, eye-opening. That’s just the beginning of the new Firefox family.

Now Firefox has a new look to support its evolving product line. Today we’re introducing the Firefox parent brand — an icon representing the entire family of products. When you see it, it’s your invitation to join Firefox and gain access to everything we have to offer. That includes the famous Firefox Browser icon for desktop and mobile, and even that icon is getting an update to be rolled out this fall.

Here’s a peek behind the curtain of how the new brand look was born:



Design beyond identity.

This update is about more than logos. The Firefox design system includes everything we need to make product and web experiences today and long into the future.

• A new color palette that expands the range of possibilities and makes distinctive gradients possible.

• A new shape system derived from the geometry of the product logos that makes beautiful background patterns, spot illustrations, motion graphics and pictograms.

• A modern typeface for product marks with a rounded feel that echoes our icons.

• An emphasis on accessible color and type standards to make the brand open to everyone. Button colors signal common actions within products and web experiences.

Meaning beyond design.

Privacy is woven into every Firefox brand experience. With each release, our products will continue to add features that protect you and alert you to risks. Unlike Big Tech companies that claim to offer privacy but still use you and your data, with us you know where you stand. Everything Firefox is backed by our Personal Data Promise: Take Less, Keep It Safe, No Secrets.

The brand system is built on four pillars, present in everything we make and do:

Radical. It’s a radical act to be optimistic about the future of the internet. It’s a radical act to serve others before ourselves. We disrupt the status quo because it’s the right thing to do.

Kind. We want what’s best for the internet and for the world. So we lead by example. Build better products. Start conversations, Partner, collaborate, educate and inform. Our empathy extends to everybody.

Open. Open-minded. Open-hearted. Open source. An open book. We make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points.

Opinionated. Our products prove that we are driven by strong convictions. Now we’re giving voice to our point of view. While others can speak only to settings, we ground everything in our ethos.

The end of the beginning

The Firefox brand exploration began more than 18 months ago, and along the way we tapped into many talents. Michael Johnson of Johnson Banks provided early inspiration while working on the Mozilla brand identity. Jon Hicks, the designer behind the original Firefox browser logo, was full of breathtaking design and wise advice. Michael Chu of Ramotion was the driving force behind the new parent brand and system icons.

We worked across internal brand, marketing, and product teams to reach a consistent brand system for our users. Three members of our cross-org team have since moved on to new adventures: Madhava Enros, Yuliya Gorlovetsky, and Vince Joy. Along with Mozilla team members Liza Ruzer, Stephen Horlander, Natalie Linden, and Sean Martell, they formed the core working team.

Finally, we’re grateful to everyone who has commented on this blog with your passionate opinions, critiques, words of encouragement, and unique points of view.

Tell us. We can take it.

As a living brand, Firefox will never be done. It will continue to evolve as we change and the world changes around us. We have to stretch our brand guidelines even further in the months ahead, so we’re interested in hearing your reaction to what we’ve done so far. Feel free to let us know in the comments below. Thanks for being with us on this journey, and please stay tuned for more.

Source: Firefox: The Evolution Of A Brand - Mozilla Open Design

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[RoWin7]

A lot of PR and half-truths amounting to nothing.

 

[Melchior]

I like the old one better...

 

[DownhillDruid67]

Are they gonna rename themselves to "Fireball" considering they've now kicked Firefox (the mascot, not the application) out?


What's wrong with just calling themselves Mozilla and just called their browser Firefox, like they've always been?



Firefox is going downhill, it used to be the best browser around. When this dreaded update comes the first thing I'll do is find a way to force Windows to display the normal icon instead of this "logo".

 

[RoWin7]

error dupe

 

[RoWin7]

As with toilet paper and canned soup, every product must always be "new and improved." They have to earn their pay somehow.

It's not a good idea to change the icon of an .exe file, because program files shouldn't be tampered with. You can change it on the shortcuts on Desktop and Start Menu instead.

If they gave a hoot about their users, they wouldn't have developed Quantum.

 

[Melchior]

I liked Firefox for its XUL extensions system... BUT! when hey scrapped it in favor of the inferior Web extensions... it now SUCKS...
Firefox is on the way out the door... sadly...

 

[RoWin7]

I'm sticking with 52.9ESR. There are several threads on Mozillazine about users who are doing the same or moving to Sea Monkey or Waterfox.
www.forums.mozillazine.org

 

[win7guy284]

I'm sticking with 52.9ESR. There are several threads on Mozillazine about users who are doing the same or moving to Sea Monkey or Waterfox.
www.forums.mozillazine.org

I've switched to Waterfox some time last year, as soon as they went ahead with the uncalled-for changes post-v56. It has the classic addons and everything and if you don't like the icon you can change it back, i'm using the classic Waterfox icon myself. The memory management could use a lot of work still (plus there's some annoying persisting bugs popping up every now and then that have been there for ages apparently) but other than that it's pretty much the perfect browser imo

 

[Melchior]

I've switched to Waterfox some time last year, as soon as they went ahead with the uncalled-for changes post-v56. It has the classic addons and everything and if you don't like the icon you can change it back, i'm using the classic Waterfox icon myself. The memory management could use a lot of work still (plus there's some annoying persisting bugs popping up every now and then that have been there for ages apparently) but other than that it's pretty much the perfect browser imo

Waterfox was crashing too much for me to use it as my main...

so I use it as a backup when I need to use one of my old legacy extensions...

 

[file3456]

This is because they are adding a pay-for browser...

 

[DownhillDruid67]

I've switched to Waterfox some time last year, as soon as they went ahead with the uncalled-for changes post-v56. It has the classic addons and everything and if you don't like the icon you can change it back, i'm using the classic Waterfox icon myself. The memory management could use a lot of work still (plus there's some annoying persisting bugs popping up every now and then that have been there for ages apparently) but other than that it's pretty much the perfect browser imo

Firefox really underperforms these days too.

 

[DownhillDruid67]

This is because they are adding a pay-for browser...

Wait what?

 

[White]

Attractive and elegant appearance. It is already becoming the favorite of many. Google Chrome more tabs more consumption of RAM, Firefox is implementing not consume as much RAM.

 

[file3456]

Wait what?

https://www.digitaltrends.com/computing/mozilla-to-offer-premium-web-browsing-service/

It's a whole new world of pay to play out there and a charge for this and a charged for that.

I use Pale Moon myself. Used to be a long time user of Firefox dating back to Phoenix and the Mozilla suite. Before that it was Netscape.