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MS licensing schemes do seem overly complicated but for them its a marketing strategy, with different SKUs aimed at different target markets (Ultimate for the enthusiast, home for the staid home user, pro for the networker and power user and so on) and advertised in that fashion.I don't see why they don't just make 1 DVD with 32bit and 64bit on it, would make life easier.
With a single universal disk, you'd probably have users selecting the wrong edition, calling MS for support and other headaches. Locking the dvd to a single SKU probably makes things easier to understand for the packagers, distributers etc. also. I suspect MS also thinks, this would cut down on casual piracy.
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