I agree. Its not about "features" so much as what you will use. Un-used features are just a waste.
For example, when I got mine, I went with the eVGA P67. Sure, it lacks many features some competitors had at the time but it also offered others the competitiors did not.
Bit better quality parts in places such as thicker board, more gold in the sockets etc.
Of course this also raisde the price, putting it in the ball park off other that offered more features. So while it may seem you're paying the same for less, you're not depending on what you are looking for.
And for my use and purposes, it fits the bill perfectly. It had everything I needed.
Buying a bit more than you need is one thing, or a feature that you may have use for soon. But to grab top end just because may not be worth it.
I guess what Im saying is ...
Get a quality board that suits your needs VS a board that offers a ton of features you may never use. That comes at a price of either of a lesser quality build OR much higher price tag. Either way, not a worthwhile tradeoff IMHO if you have no need for those features.
Also keep in mind about hardware. For example, if you use a dedicated sound card, no point getting a board that offers "high end" integrated. Wasting money there.
On RAM, just stick with 8GB. (2X4GB)
The reason is that most games will not use more than the 4GB mark anyway. In fact, most are 32 bit whick means limited to 2GB address space. So 2GB for game, 2GB for OS and thats all it will ever use regardless how much is installed.
Technically, 4GB is plenty. But, 8GB gives a touch of headroom.
I do alot of video encoding and some photoshop. In both cases, 8GB has been enough. Though it does at time get up there at around 80% use, it doesnt max it out. For everything eklse, not even close to using it all.
Though some may have need for more than that currently, the fact is a good 95% or better of us never will.