I haven't seen any mention of overclocking by the OP either, but my concern is that he
might be, given the temps, and he might have upped the core voltage as well (or his motherboard is doing it with the CPU Vcore on Auto or something.) If so, he should really bring the chip back to stock while he saves for his new cooler.
If he isn't o/cing, he has a problem with his current cooler. We had a 965 at the office go full on overnight with all cores at 100% (still don't know why, but it's brand new, and the motherboard might be a little flaky) for hours in some kind of loop. When we got there in the morning, it was still running with the fan screaming, and the temp was about 49C. That is the stock Phenom cooler that is packaged with the CPU, and it was running about 4500 RPM, and it made a hell of a racket. I've never seen a CPU fan ever go faster than it's rated speed before, which in this case is around 3300 RPM.
If the OP's CPU is that hot, his fan must be making a lot of noise.
You can exceed the factory thresholds for a short time, but it drastically shortens the life of the component. AMD no doubt expects their CPUs will be pushed, and that's why there's a thermal trip in them. I spend my days dealing with ways to keep electronic components cool(er) and still get the maximum performance out of them. I've got 20+ years of designing with, and using electronic components, five of those years designing for harsh environments, so I do actually know of what I speak. Two of the best ways to kill an electronic component are too much heat, and too much voltage.
I'm not saying that the advice that was given was bad, because in a sense, you are correct. Older CPUs ran quite a bit hotter than the newer ones, and they ran for years. My old Barton core Athlon ran at about 75 to 80C all the time. Newer CPUs in the 65 and 45 nm class are pushing the envelope at their advertised specs already, due to the microscopic distances between the transistors on-die. Being able to dissipate the heat is crucial. That's the reason for the big heat spreaders on them, to make maximum thermal contact with the heat sink for better thermal transfer.
No disrespect intended, I just don't want the guy to get false hope and flame out his chip. 965's ain't cheap.
Cheers.