Cant boot Windows 7 want to do clean install

[Mars1954]

I have disc image recovery disc made and I can't figure out how to do a clean install I can't get my computer to boot no matter what I try I just keep getting the recovery loop options even when I put the first disc recovery disc in can anyone help please

 

[ICIT2LOL]

Hello and welcome Mars mate some system specs would be really good please and in the meantime work through this http://www.sevenforums.com/tutorials/219533-troubleshooting-windows-7-failure-boot.html