New Windows 7 RTM Video Ads
For Switzerland customers
By Marius Oiaga, Technology News Editor
28th of December 2009, 16:08 GMT
By any standards, Microsoft’s marketing campaign for Windows 7 is much more modest compared to that of Windows Vista. The difference in financial resources allocated to each platform can be explained by a shift in focus as far as the message accompanying each operating system goes. With Windows Vista, Microsoft attempted to convince the world that the OS delivered the Wow factor, and it spent a reportedly $500 million attempting to do just that, and some might argue, failing to do it in fact. For Windows 7, the Redmond company is driving home the idea of absolute simplicity. The video advertisements offered by Microsoft to Switzerland customers are designed for this specific purpose.
Just watch the videos embedded at the bottom of this article, courtesy of Rob Margel, working in Windows Web Services and Content team in the UK. The message users can see at the end apparently reads “Windows 7 is designed to simplify your everyday tasks, work the way you want, and make new things possible.”
More Plus Youtube clips at: New Windows 7 RTM Video Ads - For Switzerland customers - Softpedia
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- Custom builds = 2
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- Computer type
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